Using the Cedarburg Brand

In 2018, Cedarburg’s Economic Development Board and a handful of private and public Cedarburg organizations recognized the need for a cohesive look and central marketing theme for Cedarburg. A brand strategy was developed, and from that group a Branding Steering Committee was formed. This committee encouraged that the logo and brand strategy be available to any Cedarburg organization enthusiastic about participating and willing to adhere to published brand standards.

We welcome and encourage businesses and organizations to engage with the brand by sharing how, through sight, taste, sound, touch and smell, your business conveys the sense of love people feel for Cedarburg. Stay true to your own brand, of course, but let your Cedarburg love shine through on your merchandise, your website and in the way you do business!  

Elements

According to more than 1,000 perception and awareness interviews, surveys and focus groups, the overwhelming representational image of Cedarburg is its iconic downtown, with its abundant history captured in the charming, quaint architecture.  The typeface (Copperplate) and color palette provides a balance between traditions and modern day presentation.

Cedarburg logo

Please note that if you wish to use any of the materials especially the logo on a physical product to be sold (t-shirt, coffee mug, hats, puzzles, etc.) you must be a business located within the limits of the City of Cedarburg.

Why “Fall in Love?”

People can’t help but be drawn to the nostalgic appeal of this picture-perfect city - a place that is truly authentic, beautifully aged and grows more and more appreciated with the passing of time. During the research phase of brand development, the word “love” was used over and over to describe Cedarburg - not only by residents and community stakeholders, but by hundreds of general consumers who were surveyed throughout southeastern Wisconsin. There’s no denying it - people “love” Cedarburg. And what better way to promote and share all Cedarburg has to offer than to invite people to love it as much as we do?

For access to the branding materials, please contact City Administrator Mikko Hilvo at mhilvo@ci.cedarburg.wi.us or (262) 375-7917.